All publishers must comply with the Google Publisher Policy and the following policies, so please read them carefully. If you fail to comply with these policies without Google’s permission, we reserve the right to opt out of ad serving on your site and / or opt out of your AdSense account at any time. If your account is deactivated, you will no longer be able to participate in the AdSense program.
As we may change our policies at any time, please check here often for updates. In accordance with our online Terms and Conditions, it is your responsibility to stay up to date and comply with the policies posted here. Exceptions to these policies are allowed only with prior permission from Google.
Publishers can place the AdSense code on pages with content that falls under the Google Publisher Restrictions, although this content is likely to receive less advertising than other unrestricted content.
Invalid clicks and impressions
Publishers may not click on their own ads or use any means to artificially increase impressions or clicks, including manual methods.
Encourage clicks or views (unrewarded inventory)
Except for rewarded inventory, publishers can’t ask others to click or view their ads or use deceptive delivery methods to get clicks or views. This includes, but is not limited to, offering users compensation for viewing ads or searching, promising to raise money for third parties for such behavior, or placing images alongside individual ads.
Google ads cannot be placed on pages that receive traffic from certain sources. For example, publishers cannot participate in pay-per-click programs, send spam or display advertisements as a result of the action of any software application. Additionally, publishers using online advertising need to make sure their pages meet Google’s landing page quality guidelines. advertising behavior
Publishers can make changes to the AdSense ad code, as long as the changes do not artificially increase ad performance or harm advertisers. For more information, see the AdSense ad code change.
Publishers are encouraged to experiment with a variety of ad placements and formats. However, the AdSense code may not be placed in inappropriate places, such as pop-ups, emails, or software. Publishers must also adhere to the policies of each product they use. For more information, see our article on ad placement policies.
Sites that show Google Ads must be easy for users to navigate. Sites cannot change user preferences, redirect users to unwanted websites, initiate downloads, include malware, or contain pop-ups or pop-ups that interfere with site navigation.
Misleading site navigation
Publishers cannot use deceptive implementation methods that place ads in a way that could be confused with menus, navigation, or download links to get clicks or views. Please note that each publisher is responsible for ensuring ad implementation complies with ad placement policies.